Paul’s efforts for the past four decades were focused on the advertising industry, holding various management titles with a concentration in electronic media. Awarded with various recognitions while an employee of media companies including salesman of the year, manager of the year, and outstanding citizen.
In 2006, Paul founded a charity that has been actively reforesting the Western New York communities that were ravaged by a surprise snowstorm. Re-Tree has since planted nearly 30,000 trees in eighteen municipalities with an all-volunteer army of thousands of hearty planters.
Paul has raised over $1.5 million for this effort and received awards from the National Arbor Day Foundation, The Erie County Environmental Education Institute, the NY State Society of Professional Engineers, and, In 2016, The Buffalo News chose Paul as a Citizen of the Year.
Develop strategic long-term branding initiatives for clients. This includes budgeting, concept, execution, and monitoring.
Create and place print, outdoor, web, electronic, and specialty advertising.
Prepare press materials, press releases, Media Advisories, and organize press conferences. Extensive background in PR for charities and for-profit clients.
From major events drawing 40,000+ visitors to smaller, intimate gatherings. Create concept, proposals, sell sponsorships, advertise via traditional media, PR, and social platforms, execute events, and provide recaps.